Give Them What They Want!
Other than the nice themed beat throughout the documentary "The persuaders", there are several things that were quite interesting. One main growing problem for advertisers is the increasing demand for more attractive advertising. I found it fascinating how the more messages they make,the more they will have to make to reach the public which eventually creates a black smokey cloud of bombarding advertisement. Another thing that caught my eye is how this documentary spake on advertisers never willing to stop. If they stop, then will they lose public attraction and will soon be forgotten by the public. This leaves advertisers to develop continual methods to grab the attention of the public to promote businesses and ideas. Advertisers find more and more with ways to convey messages that will strategically allure individuals by emotional manipulation; though the consumers themselves believe services and product to exist for self benefiting edification for one's own good. New approaches are continually being developed to engage in consumers wants in a more needful way. It's no longer about what a product can do for you, but it's what the product means to you; the personal connection it has within a culture. Moreover, I have considered the background and history in which advertising has changed to be compelling in its public influence. Many target points by which advertising used to grab the interest of consumers has been redirected. The concern is no longer to compete to have the best outstanding product, but it is the way in which advertising can cause an individual to feel a more spiritual and deeper connection to the ad. The fulfillment of consumers longing desires to feel wanted and accepted within society is what advertisers desire initiate and establish within their methods of advertising. Advertising has now indirectly and invisibly caught the deeper satisfaction of consumers. It is not obvious in what is happening but it sure does satisfy people. Due to the wide growth in advertising, people are now overlooking what they may need to get what they want.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/rushkoff.html
No comments:
Post a Comment